This area is about a mile long stretch of North Michigan Avenue between Oak Street and the Chicago River. This area is known to have the best stores and is simply a shopper’s paradise. If high-end designer stuff is what you’re looking out for, then this is the perfect place for you. From Bulgari jewelry, Prada bags, or Salvatore Ferragamo footwear, you’ll find it all. This area is also the heart of the city and walking down the streets you gives a distinctive feel of what it’s like to be a Chicagoan.