Starwood launches elite traveller programs
International hotel chain Starwood has unveiled a major revamp of its Starwood Preferred Guest loyalty program, targeting elite travelers with a host of new benefits.
The chain, which operates Sheraton, Westin, W Hotels, Le Meridien and St Regis, says that it’s responding to the global uptick in travel to target the ‘sophisticated’ market, which it believes has become ‘jaded’ about traditional schemes.
Among the most notable aspects of the change is a new service called Your24, which will let frequent travelers pick their own check-in and check-out times within a 24-hour timeframe — so if you check in at one property at 10 PM, you won’t have to check out until 10PM the next day.
Members of the luxury service will also be assigned a personal ‘ambassador,’ available at the end of the telephone and authorized to provide concierge assistance to users even when they’re not traveling.
Guests who manage to rack up 500 nights and ten years of SPG Elite status will also receive a lifetime Platinum membership, Starwood announced February 1.
Those who don’t quite reach such lofty levels will still be awarded with new perks, including the option of free wifi in rooms and a complimentary breakfast as well as a welcome gift and room upgrades, depending on level.
With just two percent of travelers driving 30 percent of its profits, keeping those happy and away from competing programs such as Priority Club and Hilton HHonors is a priority — and the consensus seems to be that its new program could be a winner.
More Hotels News
New seaside resort in Qatar
Friday, 07 October 2016
Those of you planning a trip to Qatar may want to check out Qatar’s first leisure destination ...
Amaneesa restaurant reopens for the winter at the Ritz-Carlton, Dubai
Thursday, 06 October 2016
Amaseena, the outdoors restaurant at the Ritz-Carlton, Dubai, is reopening for the winter season ...
Family friendly Hotel Banana Island, Doha
Monday, 26 September 2016
Stay at the five star Banana Island Resort with your children. Only 10 minutes from Doha city ...
Immerse yourself in olives in Mallorca, Spain
Tuesday, 02 August 2016
If you are planning a trip to Mallorca visit the Sóller Valley which has a long history of ...
Ten spas to spoil yourself in
Sunday, 08 May 2016
Fancy a sand based exfoliation, or a rose steam bath, or a honey massage, or a zero gravity ...
Elaf Group's Makkah and Madinah hotels popular at ATM Dubai
Sunday, 01 May 2016
The Elaf Group of Saudi Arabia has revealed its successful participation at the recently ...
Start your Adventure
North & South America