Rotana Group plans to expand into Asia, Central Europe
May 4 - Rotana Hotels and Resorts has announced that it will expand operations into India, Pakistan, Iran and Central Europe by 2015. Talking to journalists about the company’s expansion plans, the President and Chief Executive, Selim El Zyr, said that this will take the group’s portfolio to 100 hotels. At the moment, the group has 70 hotels in the pipeline out of which 30 will be located in the UAE.
"We already have 70 hotels that will be added to our portfolio over the next few years, of which 30 will be at its home base, within the UAE. Rotana's plan is to add eight to 10 hotels to the group every year; so by 2015, we should cross 100 properties managed by us. However, the reality is that in three years the market here will be saturated, with an average of three to four Rotanas in every city in the Middle East. So for the brand to grow, we have to expand our horizons. In our focus are emerging markets such as India, Pakistan, Iran and Central Europe - namely Kazakhstan,” he added.
El Zyr said that while Rotana is not in talks with any company to partner with in its global expansion drive, the group has sent research teams to key markets in India on fact-finding missions. "We manage hotels only in those markets where there is room for growth. Which is why, even in the UAE, we are setting up niche hotels that target a specific audience. Because of this, three years ago, we redeveloped the Rotana brand and expanded into four distinct identities - the signature Rotana Resorts, hotel apartments, the non-alcohol complaint Reyhaan and mid-market brand Centro," he said.
More Hotels News
New seaside resort in Qatar
Friday, 07 October 2016
Those of you planning a trip to Qatar may want to check out Qatar’s first leisure destination ...
Amaneesa restaurant reopens for the winter at the Ritz-Carlton, Dubai
Thursday, 06 October 2016
Amaseena, the outdoors restaurant at the Ritz-Carlton, Dubai, is reopening for the winter season ...
Family friendly Hotel Banana Island, Doha
Monday, 26 September 2016
Stay at the five star Banana Island Resort with your children. Only 10 minutes from Doha city ...
Immerse yourself in olives in Mallorca, Spain
Tuesday, 02 August 2016
If you are planning a trip to Mallorca visit the Sóller Valley which has a long history of ...
Ten spas to spoil yourself in
Sunday, 08 May 2016
Fancy a sand based exfoliation, or a rose steam bath, or a honey massage, or a zero gravity ...
Elaf Group's Makkah and Madinah hotels popular at ATM Dubai
Sunday, 01 May 2016
The Elaf Group of Saudi Arabia has revealed its successful participation at the recently ...
Start your Adventure
North & South America