The European Tour Operators Association (ETOA) has studied tourism effects in past Olympic cities and has identified several issues associated with previous Olympic Games, which have damaged inbound tourism to the host destination.
The market for hotel rooms for the 2012 London Olympics appears to be distorted. ETOA members, who are responsible for tens of thousands of visitors a day in the UK tourism market, are struggling to book hotel rooms in London during the Olympic period and may have to seek alternative destinations for their regular customers. ETOA believes that the expectations of visitor numbers currently circulating within the hotel industry appear to be exaggerated.
Furthermore, if UK businesses are basing their plans on data in some prominent visitor forecasts, there is a very real danger that London could suffer financially as has been experienced by previous host cities.
ETOA will be outlining the effects of this at the meeting on Monday, September 20 at 11:00 am, at the Theatre Royal, Drury Lane. It will be releasing its latest Olympics Report, which will examine projected tourism demand in London in the summer of 2012, and it will raise questions about current perceptions circulating in the UK tourism market.
ETOA has already stated:
- The Olympic Games are not a normal tourism event. They are an abnormality that is profoundly disruptive.
- Normal tourist businesses suffer during the Games period: Olympic enthusiasts are not normal tourists. Their presence is determined by their interest in sport. They do not come to attend the theatre or sightsee. They come to attend a sporting event.
- The region around the Games can suffer more than the host city. The host city is often the principal reason for visitors to come to a country, and the principal driving force has been removed.
- Even when the host city is not the principal reason, the impression that everything will be overcrowded and overpriced blights a region.
- These difficulties are routinely exacerbated by exaggerated claims of the benefits that are derived from the games.
ETOA has invited a group of experts to review its findings and discuss what needs to be done in the light of them. Speakers will include:
- Tom Jenkins, executive director, ETOA
- Martine Ainsworth-Wells, marketing director, Visit London
- Jennifer Keen, Total Revenue Solutions
ABOUT EUROPEAN TOUR OPERATORS ASSOCIATION (ETOA)
Since its foundation in 1989, ETOA has grown exponentially to include over 500 member organizations, of which more than 150 are tour operators. Collectively, ETOA represents over €5 billion spending on accommodation and travel services annually.
ETOA provides representation at European government level for organizations involved in bringing tourists to Europe. The association promotes greater awareness of the benefits provided by the group travel industry in Europe - particularly increased income and employment. ETOA also influences European tourism policy and legislation.
Areas of specific activity include:
- Promoting Europe as a tourism destination
- Establishing codes of conduct and guidelines for its members
- Establishing commercial opportunities between buyers and sellers
- Working with other travel and tourism associations to raise the industry's profile
This magnificent structure will make you gasp in wonder. Built by King Johan III, the palace was destroyed in a fire and was subsequently rebuilt. The interiors have over the years been improved upon. Many fine buildings are part of the palace complex including the Chinese Pavilion, the Court Theatre and the Castle Church. The Drottningholm Palace is now a Unesco World Heritage site. Free admis...
Sherlock Holmes and Doctor John H. Watson lived at 221b Baker Street between 1881-1904, according to the stories written by Sir Arthur Conan Doyle. The 1st floor study overlooking Baker Street is still faithfully maintained for posterity as it was kept in Victorian Times. Now you can step back in time when you visit the Official Home of Sherlock Holmes! The room is filled with plenty of...
Victoria Park, in Causeway Bay, originally built as a protection from Typhoons is today a popular park, with a statue of Queen Victoria at the main entrance. It now has many sports facilities and international tennis tournaments are hosted here. There are pools, fountains and children areas. Events like the Lunar New Year Fair, Annual Flower Show and Expositions are held in this park. People also ...
Kuwait is a very child friendly place, offering a wide range of activities and entertainment to keep them busy and safe at all times. You can take them to spend a whole day at the many theme parks like Entertainment City, to a more educational setting like the Scientific Centre or the Zoological Park. There are also plenty of water sports and fishing excursions for children. ...