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Four Seasons uses Pinterest to help guests plan trips

The majority of travelers will never know the joys of a personal concierge service. After all, a person dedicated to responding to guests’ every need at all hours of the day and night, in addition to providing suggestions on where to wine and dine, is a rather high-end luxury.


However, internet users now have access to what may be the next best thing. The Four Seasons, whose 91-hotel network includes the George V in Paris, the Ritz in Lisbon and the Beverly Wilshire in Los Angeles, just to name a few, has applied its expertise in the matter to a new virtual concierge service.


The Four Seasons offers this virtual concierge service through Pinterest. Users create a board for their trip, adding information on their destination and on the type of experience they are looking for, whether a family vacation, a romantic getaway, or a cultural visit.


Next, the user leaves a comment on the Pin.Pack.Go board specifying the destination city.


The Four Seasons hotel located in the destination city will follow the user and send a request to collaborate on his or her board. Of the chain’s 91 hotels, 77 are participating in the service.


Users are not required to reserve a room at one of the Four Seasons’ hotels to take advantage of the service. Over 4,200 Pinterest users have signed up to follow the Pin.Pack.Go board since its launch.


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