Burj Al Arab Called Seven Star Hotel
The Burj Al Arab is often described as a seven star hotel in hotel reviews and industry pamphlets, although no hotel actually has such a rating. The Burj Al Arab management describes their hotel as a five star hotel and says they are not encouraging use of the term “seven star hotel” A Jumeirah Group spokesperson said “There is not a lot we can do to stop it.” and “We’ve never used it in our advertising”.
Executive Vice President at Lang LaSalle Hotels explained “One of the most important elements of the guest hotel experience is service standards, which do not generally form part of a hotel rating system.” Max Cooper said criteria like infrastructure are more easily quantifiable and this is used in hotel classification systems. The Abu Dhabi Tourism Authority spent almost two years developing their stringent new classification system which in now coming into effect. Some hotels have subsequently been downgraded.
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