Bentley signs partnership with Starwood Hotels

Bentley Motors has announced a global partnership with St Regis and The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide.

Bentley Continental Flying Spur models have been chosen as the house fleet for a new generation of luxury travellers at St. Regis hotels and resorts around the world.

The brands will also team to offer coordinated driving programs from St. Regis or Luxury Collection hotels to some of the world’s most desirable destinations.

Previously, St. Regis hosted a pilot bespoke Italian driving tour for Bentley model owners and guests of The St. Regis Rome and the newly opened St. Regis Florence in October, 2011.

For the new partnership, the St. Regis hotels has chosen a line of Bentley Continental Flying Spur models for its house fleet of luxury travelers.

The Bentley Flying Spurs will be appointed at resorts including The St. Regis Singapore, The St. Regis Saadiyat Island Resort in Abu Dhabi, as well as the flagship hotel in New York.

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