Atlantis Hotel Occupancy Rate Nearly 100%
Occupancy rates at Dubai’s Atlantis Hotel nearly reached 100% even with many hotels experiencing big drops in revenues and tourist numbers. Atlantis Hotel General Manager said they are extremely happy with their outstanding business results. Amadeo Zarzosa said “For the first six-seven days of this month we’ve nearly been at 100 percent”. He said their share of the market has been in the 90’s and for a 1,539 room hotel this is a very good situation.
A survey by STR Global and Deloitte and Touche showed that hotel revenues during the first half of 2009 saw their biggest ever drop. Revenue per available room plummeted 35% and occupancy rates fell 12.9%. Zarzosa attributed the excellent performance by Atlantis Hotel to a strong local and global marketing campaign which began with its star studded grand opening last year.
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