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Accor expands Mercure brand in Abu Dhabi

altAccor, one of the leading hotel operators in the region, is expanding its Mercure brand with the rebranding of the Novotel Abu Dhabi City Centre to Mercure Abu Dhabi City Centre as from 1st of June 2011. 

Christophe Landais, Managing Director, Accor Middle East commented “The Mercure Abu Dhabi City Centre is the latest addition to Accor’s current network of 18 Mercure properties in the Middle East and offers a warm atmosphere with a classical spirit, and comfortable living spaces all at great value for money.”

Within the framework of streamlining and harmonising the Accor Group brand portfolio, Novotel Abu Dhabi City Centre has been rebranded to Mercure Abu Dhabi City Centre. Mercure Abu Dhabi City Centre truly portrays the core characteristics and values of the Mercure network positioning in the upper midscale segment whose authentic features and distinctive style are preserved.

Mercure Abu Dhabi City Centre is a hotel on a human scale with a personality of its own, featuring contemporary rooms and classic style that reflects the hotel personality.

The Mercure Abu Dhabi City Centre offers 215 well-appointed rooms, four restaurants offering a range of cuisines and two bars, 8 meeting rooms as well as a temperature controlled swimming pool, a fitness centre and sauna, steam room and jacuzzi. The hotel is located in the heart of Abu Dhabi business district on Hamdan Street, which is well connected to business centres and to the airport, and is ideal for both the business clientele who regularly travels to Abu Dhabi and for leisure travellers who will enjoy the close proximity to shopping centres and the beach.

Mercure network forms a family united around strong identity traits developed by the brand and found worldwide. While all Mercure hotels offer travellers a warm, personalised, friendly welcome, each one is unique. Whether located in city centres, at the seaside or in the mountains, all Mercure hotels share the same values. Attentive to individual needs, each hotel has its own distinctive traits rooted in the city or region.

By number of rooms, Mercure network is the third largest midscale hotel chain worldwide, outside North America, with a network of 700 hotels in 49 countries. It reaffirms its midscale positioning and is pursuing its strategy to develop a dense network in each country in which it operates.

Mercure brand is reinforcing its position as a prime player in its segment by intensifying its growth in particular in emerging countries both under management and franchise agreements. In the Middle East, Mercure is very successful and currently operates 18 properties with 3,187 rooms in Bahrain, Egypt, Qatar, Saudi Arabia, Yemen and UAE.

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