UKoutbound travel receipts will return to pre-global downturn levels in 2014, although the number of travellers will still be more than 10% lower than in 2008 – research released at WTM Vision –Londontoday reveals.
Euromonitor International Head of Travel and Tourism Research Caroline Bremner told delegates at WTM Vision Conference this morning,UKoutbound receipts in 2014 would hit $38.6 billion, topping 2008’s $38.4 billion.
However, Bremner said this return to 2008 receipts levels would not be due to a return to pre-global downturn outbound tourism, but instead would be due to a change in mindset for theUKoverseas holidaymaker looking for value instead of price.
The research – The Travel Industry Global Overview - revealsUK outbound departures are likely to plateau at around 60 million in 2015. Predictions for 2011 are for 56.2 million Brits to head overseas, slightly up on 2010’s 56 million. The London Olympics year will see 58.3 million departures; 2013 will increase slightly to 58.7 million with a better jump in 2014 to 59.6 million.
However, Bremner said a higher spend per outbound trip, as consumers opt for value for money rather than price alone. In 2008, widely seen as the last year before the crisis, there were 66.9 million departures from theUK, equating to an overall expenditure of $38.4 billion. While the departure numbers remain well short in 2015, expenditures will recover to pre-crisis levels in 2014 when outbound expenditures hit $38.6 million.
Destinations such asTurkeywill remain popular due to its value for money proposition.Turkeyhas benefitted from the shift away from North Africa following the political unrest in the Middle East, withGreeceandSpainalso taking up the demand.Spainis holding up, despite the strength of the Euro, but has discounted heavily with the tour operators to drive this demand.
Outbound operators are trying new sales techniques to boost business, Bremner added. Online travel agents and airlines are using flash sales and promoting deals, while airlines and chain hotels are making their loyalty schemes work harder to deliver guests and repeat custom.
The report reveals theUK’s two big tour operators – Thomas Cook and TUI are both continuing to work on differentiating their product with a view to getting customers to trade up. The package holiday has seen a revival since the crises, with all-inclusive deals helping to attract budget-conscious travellers.
World Travel Market Chairman Fiona Jeffery said: “TheUK’s outbound market will take some time to get back to the levels of 2008, although the expenditure will be back within a few years, thanks to customers prioritising value for money over price. Large and small operators will have to get their pricing and product right in the current climate.”
WTM Vision Conference –London, organised in association with Kingley Event Management and sponsored by corporate insurance, re-insurance and services company Mapfre Assistance.
The historical museum built in 1929 consists of a wide collection of artifacts depicting over 2,000 years of Vietnamese history from ancient dynasties to independence. Location: Nguyen Binh Khiem, District 1 Tel: (08) 829 8146. ...
Based on a fairy tale by Danish poet and author Hans Christian Andersen, the Little Mermaid is a marvel of art, one of its kind and unique and continues to attract tourists. The statue is positioned in such a way that it overlooks the harbor and gives a picturesque view of the surroundings. You can be the one to get a photograph with her when you visit Copenhagen. The monument is so famous worldwi...
This is Kuwait’s largest theme park and a must-see for families, especially those with children. Visitors are guaranteed a an eventful day packed with activities and sights to keep them active for the whole day. Considered to be one of the friendliest and liveliest theme parks in the world, Entertainment city is divided into three worlds, Arab World, International World and Future World. Each of t...
The Lenin Statue is a monument to the Soviet leader at the triangular playground called Lenin Park; on Duong Dien Bien Phu Street. The monument faces the Army Museum, and is probably one of the world's few standing reminders of the Russian revolution, which today is difficult to find in Russia itself. ...