Paris– This year Sofitel is teaming up with Architectural Design, the prestigious design magazine, as part of its second annual “interiors” event, to be held from September 12 to 22, 2011 at Artcurial in the Hotel Marcel Dassault in Paris’s 8th arrondissement.

It’s the perfect occasion for Sofitel to celebrate design, one of the fields where the brand best expresses itself, and it’s also an opportunity to pay homage to the architects, designers and stylists who have cooperated recently with the brand. Many names that allow the Sofitel to have truly different hotels. At every one of them, the individuality and identity is brought to life by the designer, a combination of the French tradition at the heart of the brand and local influences.
 
Just one of these partnerships, Sofitel has given interior designer Didier Gomez carte blanche to design an ephemeral modern lounge with pure lines. It is located on the second storey where visitors can enjoy a moment of luxurious tranquility at any time of day.
Didier Gomez, one of the brand’s faithful partners, has created 20 suites and an apartment in the Sofitel Paris Le Faubourg; he was also behind the unique decoration for the Sofitel Rabat Jardin des Roses and the Sofitel Essaouira Golf & Spa in Morocco.
 
For this event Didier Gomez was aiming for a space that would reflect the values of the Sofitel brand. He says “I wanted a decidedly contemporary space where the only decoration on the walls and ceiling would be anthracite-, gray- and taupe-colored geometric shapes, reminiscent of Mondrian.” Furniture designer Paul Silvera provided the touch of color and elegance with his iconic pieces, each one different and full of soul.
 
Since Sofitel’s repositioning in the luxury market, the brand has worked with the biggest names in architecture and design to renovate or create new hotels. The list is long and stretches from Vienna to Chicago, from Mauritius to Brussels, including among others Jean Nouvel, Didier Gomez, Kenzo Takada, Lek Bunnag, Sybille de Margerie, Jean-Paul Viguier, Jacques Grange, Pierre-Yves Rochon, Yabu Pushelberg, Philippe Capron, Antoine Pinto and Patrick Norguet.