Manama, Bahrain: Fursan Travel and Tourism Company Limited (Fursan), a leading travel corporation in Saudi Arabia, has signed a long term agreement with Sabre Travel Network Middle East (STNME or Sabre), the world’s leading provider of high-performance travel solutions, to re-energise travel demand, optimise efficiencies and support its growth objectives.

Sabre will become Fursan’s primary travel technology partner, providing direct access to Sabre’s complete portfolio of innovative products and services including travel content from hundreds of carriers and thousands of hotels around the world, industry-recognised low fare shopping capabilities, award-winning efficiency solutions, and Sabre’s world class customer service and expertise.

Implementation of the Sabre system is currently underway with Fursan Travel counsellors, focused specifically on strengthening their skills to enhance customer service levels across Saudi Arabia.

“Fursan Travel has had a long and successful presence in Saudi Arabia, and in line with our current expansion plans, we are upgrading our technology to enable us to enhance the service and value we provide our customers,” said Roger Pfund, Chief Executive Officer, Fursan Travel.

“Sabre is the perfect partner for us. In addition to our own investments in next generation solutions, Sabre’s strong presence in the Middle East and their commitment to investing in innovative technology and state of the art customer service, will help support our growth and quality objectives,” said Pfund.

Daniel Naoumovitch, Chief Executive Officer of STNME said, “We are delighted to welcome an agency as prestigious as Fursan Travel to the Sabre family. Over the years, we have made significant investments to deliver innovative solutions tailored to agency customers in the Middle East, and this new relationship with travel powerhouse Fursan reiterates our ability to service their needs, helping them to make money, save money and optimise the service they provide travellers.”

Travel agencies across the Middle East region use Sabre's portfolio of solutions to maximize their offering to customers. With 20 offices in 11 countries across the Middle East and the Levant, Bahrain-based STNME is one of the leading GDS providers in world.