Dubai. 3rd May 2011:  Royal Caribbean International triumphed at the World Travels Awards yet again, scooping the award for the Middle East’s Leading Cruise Line for the second consecutive year. The awards ceremony was held on Monday 2nd May at the Armani Hotel in Dubai.

The highly respected World Travel Awards have been running for 18th years and focus on the quality of customer experience. The awards aim to encourage world class service from the travel industry and recognize brands that consistently excel beyond expectation and deliver a superior customer experience.

“We are delighted to take home the award for the Middle East’s Leading Cruise Line for the second year running; this award is a real testament to our dedicated employees who go above and beyond to provide outstanding customer service every day. We are committed to providing our customers with a friendly and personal service and have worked hard to perfect our Gold Anchor Service to inspire our guests to come back again and again,” said Helen Beck, Regional Director, International Representatives, EMEA, for Royal Caribbean International.

Gold Anchor Service aims to provide guests with a uniquely personal style of service, enhancing every aspect of the cruise. From the dining room to the pool guests receive top class service to ensure they enjoy a memorable trip.

Royal Caribbean International has had a regional office in the Middle East since 1993 working successfully on outbound cruise sales and customer service has been a key priority from the outset. They started inbound bookings last year when the company deployed its first ship in the region with the homeporting of Brilliance of the Seas in Dubai.

Lakshmi Durai, Executive Director Middle East echoed Beck’s comments saying “We are very proud to have received this award again and would like to thank our travel partners from around the region for their continued and valued support throughout the past 17 years in spreading the word about the incredible value and satisfaction that a Royal Caribbean International cruise offers.”

Due to high demand, Royal Caribbean International is extending Brilliance of the Seas’s third consecutive season in the Gulf region which will comprise 18 roundtrip 7-night sailings and two Dubai and India 12-nights sailings from November 2011 through April 2012.