Dubai-UAE: 22 June, 2011 – Oasis Centre, Dubai’s friendliest mall, today announced a colourful calendar of events and a plethora of shopping incentives and offers where shoppers can win up to seven BMWs, as well as AED100,000 worth of electronics and travel vouchers to celebrate DSS, the region’s most awaited summer entertainment and shopping fiesta.

Summer shopping began early at Oasis Centre with the launch of the ‘Oasis Summer Surprises’ initiative on 9 June, two weeks prior to the summer festival. The activities at the mall will run until the end of the festival on 31 July. During the period, a minimum purchase of AED200 will entitle shoppers to participate in the exclusive Oasis Summer Surprise raffle and win prizes up to AED20,000 each week.

Each week, the raffle draw will also give shoppers an opportunity to win a complete ‘home pack’ worth AED10,000 from Philips comprising a 32 inch TV, Blu-Ray player, home theatre, MP4 player, as well as Fidelio Docking speakers, cordless phones, and 14 air fryers and juicers.  Also on grabs are the couple holiday packages to Bangkok from Citibank. The three-night package will include economy return tickets on Thai Airways, 4-star accommodation, breakfast and return transfers.

As part of its DSS activities, the mall will additionally extend the DSS Grand Raffle to its patrons, giving away seven coveted, luxury BMW cars every week on a minimum purchase of AED200.   

Neelesh Bhatnagar, Director, Oasis Centre, said: “At Oasis Centre, DSS is a special time and we pride ourselves in contributing to Dubai’s phenomenal growth as a shopping and tourism destination.

“Additionally, with the long summer vacations we wish to engage families in fun filled, productive and fulfilling activities. We look at adding value to their shopping experience and providing surprises to keep the spirit of the festival alive. Our calendar of activities and promotions are carefully designed to offer patrons a holistic shopping and entertainment experience.”

Besides shopping incentives and attractive prizes, the Oasis Summer Surprises has packed the summer season with exciting activities for families. While parents shop, kids can indulge in activities such as the ‘Kids Movie Screening’ from 22 June – 31 July, ‘Fun City Kids Summer Camp’ from 19 June, ‘Kids Workshops’ from 22 June – 31 July, and a one-month ‘Babyshop Summer Camp’ from 11 July.

Shoppers can also participate by registering at the Oasis Mall Walk from 18 June – 31 July in a bid to offer residents of Dubai a feasible alternative to walk and stay fit during the harsh summer months.

Bhatnagar added: “Through these efforts we would like to thank our patrons for their continued loyalty to Oasis Centre. We hope our customers enjoy the offerings of the Oasis Summer Surprises to the fullest.”

A mid-sized shopping mall managed by Landmark Group, Oasis Centre located on Sheikh Zayed Road houses a range of brands across categories, enticing customers with its key strengths such as convenience of shopping and excellent value-for-money and choice.