General Travel News

Maldives adopts new tourism logo and slogan

The image you see on the left is officially the new logo and slogan for Maldives tourism.

The Maldives Marketing and PR Corporation (MMPRC) today revealed the country's new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.
 
The new slogan is 'Maldives - Always Natural', which is accompanied by a logo highlighting the country's unique natural characteristics. 
 
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC Chairperson Thoyyib Mohamed.
 
The slogan and logo's environmental theme is also designed to support the Maldives' fishing industry: sustainable, pole and line caught tuna is the country's second biggest export, after tourism.
 
Dozens of tourism industry stakeholders were consulted, as well as the general public, before the final slogan and logo were designed. The slogan and logo were formally approved during a cabinet meeting last week, which was chaired by President Nasheed.
 
"The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow," said Simon Hawkins, Managing Director of the MMPRC.
 
The MMPRC commissioned an open tender for a private company to investigate, research, design and create the slogan and logo. This tender was won by 'QUO KEEN' of Bangkok and London.
 
David Keen, CEO of QUO KEEN said: "'We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print."
 
"The MMPRC is delighted with the end result and we look forward to proudly communicating the new brand to the world," added Hawkins.

More General Travel News
ATM Dubai to launch Holiday Shopper on 27 April 2019
Agoda partners with Saudi Ministry of Hajj to try to attract 30 million pilgrims
UAE carriers join hands to celebrate the legacy of Sheikh Zayed on 47th National Day
Latest Travel News
flydubai will fly to Tashkent from 11 Ma...
ATM Dubai to launch Holiday Shopper on 2...
Agoda partners with Saudi Ministry of ...
Featured Sights To See
Mutrah Souk

Mutrah Souk

Muscat, Oman

This market is a must stop for any tourist visiting Muscat, and is perhaps the biggest attraction within the city. It is located next to the Mutrah Corniche and is a perfect blend of Oman’s ancient culture and its modern transformation. The stalls are housed in a modern building but still maintain the hustle and bustle of a traditional Arab Market. There are a number of gold shops; others sell han...

Siam Ocean World

Siam Ocean World

Bangkok, Thailand

This is a fantastic aquarium that is absolutely massive. Children and adults alike will love to watch the sharks and penguins being fed and can gaze for hours on end at the under water creatures through the glass which encloses the deep reef zone.   Address: Th Phra Ram 1 Tel: 02687-2000 Website: www.siamoceanworld.com  ...

Sarria

Sarria

Barcelona, Spain

A small village in the middle of Barcelona with narrow streets and lovely olden style houses.  ...

The Conservatoire de Musique

The Conservatoire de Musique

Geneva, Switzerland

The Conservatory of Music is a relic from the Byzantine Empire. Decorated with muses of civilizations long gone by, the Conservatory hosts a modern academy of music consisting of several classrooms, in addition to a spacious hall for concerts and performances.    Location: Place Neuve Telephone: 022 311 7633  ...