The image you see on the left is officially the new logo and slogan for Maldives tourism.
The Maldives Marketing and PR Corporation (MMPRC) today revealed the country's new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.
The new slogan is 'Maldives - Always Natural', which is accompanied by a logo highlighting the country's unique natural characteristics.
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC Chairperson Thoyyib Mohamed.
The slogan and logo's environmental theme is also designed to support the Maldives' fishing industry: sustainable, pole and line caught tuna is the country's second biggest export, after tourism.
Dozens of tourism industry stakeholders were consulted, as well as the general public, before the final slogan and logo were designed. The slogan and logo were formally approved during a cabinet meeting last week, which was chaired by President Nasheed.
"The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow," said Simon Hawkins, Managing Director of the MMPRC.
The MMPRC commissioned an open tender for a private company to investigate, research, design and create the slogan and logo. This tender was won by 'QUO KEEN' of Bangkok and London.
David Keen, CEO of QUO KEEN said: "'We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print."
"The MMPRC is delighted with the end result and we look forward to proudly communicating the new brand to the world," added Hawkins.
Located in the center of Beirut, Martyr’s Square (also known as Place de Canons and the Burj, so named for the Burj al Kachaf that occupied the square until 1874) is loaded with history. In 1908 it was called Liberty Union Square to commemorate the declaration of the Constitution. In 1916 it became Martyr’s Square in memory of Syrian-Lebanese nationalists who were executed by the Ottomans. A bulle...
The grounds of Arlington Cemetery serve as a resting place for many national heroes and more than 300,000 American soldiers, veterans, and dependents. The Tomb of the Unknowns, a final resting place for unknown soldiers killed in both the World Wars, the Korean War, and until 1997, the Vietnam War as well as President John F. Kennedy's grave are located here. Virginia side of...
This science center shows live laboratory displays and experiments. There are hands on exhibitions of scientific apparatus and a shop to buy things related to science. Basically, a very interactive place to take your children to! ...
The Hugh Lane Gallery serves as Dublin's museum of modern art and was the first of its kind in the world. It was founded in 1908 by none other than Hugh Lane, an Irish art dealer who died on the RMS Lusitania. The collection moved to the Charlemont House in 1933. This handsome dark grey Neo-classical mansion was built by famed Scottish architect Sir William Chambers. Today t...