The image you see on the left is officially the new logo and slogan for Maldives tourism.
The Maldives Marketing and PR Corporation (MMPRC) today revealed the country's new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.
The new slogan is 'Maldives - Always Natural', which is accompanied by a logo highlighting the country's unique natural characteristics.
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC Chairperson Thoyyib Mohamed.
The slogan and logo's environmental theme is also designed to support the Maldives' fishing industry: sustainable, pole and line caught tuna is the country's second biggest export, after tourism.
Dozens of tourism industry stakeholders were consulted, as well as the general public, before the final slogan and logo were designed. The slogan and logo were formally approved during a cabinet meeting last week, which was chaired by President Nasheed.
"The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow," said Simon Hawkins, Managing Director of the MMPRC.
The MMPRC commissioned an open tender for a private company to investigate, research, design and create the slogan and logo. This tender was won by 'QUO KEEN' of Bangkok and London.
David Keen, CEO of QUO KEEN said: "'We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print."
"The MMPRC is delighted with the end result and we look forward to proudly communicating the new brand to the world," added Hawkins.
Nehru Planetarium is a landmark building in Mumbai. Its honeycomb, cylindrical shaped building also features art gallery, restaurant, library, cultural center and a 14-gallery exhibit called Discovery of India. This center has been designed by J M Kadri, one of India’s finest architects. There is a concert cum movie auditorium too. Children enjoy watching the mysteries of the universe unfold...
Built in 1443, it is the center of Cambodian Buddhism. It has around 44 structures some of which were destructed during Khmer Rouge’s regime. This Wat was built to keep an eyebrow hair of a Buddha relic. ...
Much of the palace is closed, however, tourists can stroll the grounds of the palace where the once magnificent Edo Castle stood. The palace houses the royal family and the foundations of the castle are open to public viewing. Edo Castle became in effect the ruling seat of the Shogun in the early 1600s. Nearly 300 years later when the Shogunate fell and imperial rule was restored the royal family ...
Humayun's 16th-century Delhi had at its centre the fortress of Purana Qila, which reputedly stands on the site of Indraprastha, the city of the Pandavas in the Mahabharata. Of the buildings that survive today, the Qila-i-Kuhna Masjid, a successful fusion of the Islamic and Hindu styles, was constructed by Sher Shah in 1541. The Sher Mandal is an octagonal observatory and library. The north gat...