General Travel News

Maldives adopts new tourism logo and slogan

The image you see on the left is officially the new logo and slogan for Maldives tourism.

The Maldives Marketing and PR Corporation (MMPRC) today revealed the country's new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.
 
The new slogan is 'Maldives - Always Natural', which is accompanied by a logo highlighting the country's unique natural characteristics. 
 
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC Chairperson Thoyyib Mohamed.
 
The slogan and logo's environmental theme is also designed to support the Maldives' fishing industry: sustainable, pole and line caught tuna is the country's second biggest export, after tourism.
 
Dozens of tourism industry stakeholders were consulted, as well as the general public, before the final slogan and logo were designed. The slogan and logo were formally approved during a cabinet meeting last week, which was chaired by President Nasheed.
 
"The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow," said Simon Hawkins, Managing Director of the MMPRC.
 
The MMPRC commissioned an open tender for a private company to investigate, research, design and create the slogan and logo. This tender was won by 'QUO KEEN' of Bangkok and London.
 
David Keen, CEO of QUO KEEN said: "'We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print."
 
"The MMPRC is delighted with the end result and we look forward to proudly communicating the new brand to the world," added Hawkins.

More General Travel News
Emirates expecting over 500,000 arrivals into Dubai by early September
Kazakhstan's new tourist attraction - falconry
Summer in Turkey
Latest Travel News
Kazakhstan's new tourist attraction - fa...
Summer in Turkey...
Taif Season attracts more than 750,000 v...
Featured Sights To See
Panteao Nacional (National Pantheon)

Panteao Nacional (National Pantheon)

Lisbon, Portugal

While intended to be a church, this structure now pays homage to the heroes and heroines of Portugal including explorer Vasco da Gama and fadista Amalia Rodrigues. While the outside of the structure is porcelain white, the dome within, being all pink marble and gold lining, resembles a Faberge egg. Like most of Lisbon’s attractions, this one also boasts a brilliant view of the river. Address: Ca...

South Delhi

South Delhi

New Delhi, India

In South Delhi you may be amazed by the grandeur of the houses, for it is where the rich and famous reside. For instance, areas known for their poshness are the Greater Kailash, Sainik Farms, Vasant Vihar, and West End. However, unlike North Delhi, South Delhi offers some great markets and shops. This neighborhood is deifinitely worth a visit....

Sidi Youssef Mosque

Sidi Youssef Mosque

Tunis, Tunisia

Built by the Ottoman leader Youssef Dey, the Sidi Youssef mosque holds great importance for the Muslim sect known as ‘Hanefite’. This mosque was the first to represent this school of thought of Islamic practice in Tunis in 1616. With its construction new architectural doors also opened to the Tunisian Arabs since the mosque was the first to adopt an octagonal shape for its huge minarets. It is tod...

Le Jardin

Le Jardin

Phnom Penh, Cambodia

Located at 16 Street 360, this is the place your kids will love. Take them there for breakfast or lunch. While the delicious food arrives, kids can play in the fully toy-equipped play area and enjoy themselves.                    ...