Despite the impact of the global recession on most travel market eco-tourism, or green tourism, is increasing.   Green tourism used to be a niche form of tourism but it is now pushing its way into the mainstream.   The term eco-tourism implies travel to protected areas in a low impact, small scale way, and there is a focus on educating the traveler. 

Emirates launched Wolgan Valley Resort & Spa the first luxury, conservation based resort in Australia.   Tony Williams, said “When guests open their eyes at Wolgan Valley they will see the real Australia in all its natural beauty,” Mr. Williams is senior vice president, resorts and projects for Emirates Hotels and Resorts. Emirates’ Al Maha Desert Resort and Spa is located in the Dubai Desert Conservation Reserve and just celebrated its tenth anniversary.  Mr. Williams said the secret of success is having a long term vision.  He said financial investment and conservation are long term projects and these two elements are natural partners.