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Dubai’s Tourism Campaign Aims To Dispel Misconceptions

ImageDubai’s tourism campaign, dubbed “Keep Discovering Dubai” will bring over 2,000 industry professional between now and May. A key goal of the campaign is to dispel negative perceptions of Dubai, according to a Dubai Department of Tourism and Commerce and Marketing (DTCM) source. Specifically, there were previously reports of illegal sewage dumping on Dubai’s beaches and another report of a case of Legionnaire’s disease which was later disproved. The tourism campaign aims to show tourism industry professionals Dubai as it really is and change current negative perceptions. Tourism in Dubai generates Dh 57 billion annually or 19 percent of its economy. It is Dubai’s biggest single income generator. 

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