General Travel News

Cyprus aims for more tourists in 2011

The Cyprus Tourism Organisation (CTO) has launched a new campaign, with the slogan “Cyprus in Your Heart,” which is designed to put Cyprus on the international tourism map in 2011. Backed by a budget of 19 million Euro (AED 99 million), CTO sees great potential to increase tourist arrivals in 2011.

According to Alecos Orountiotis, CTO chairman, the campaign will promote Cyprus’ history and culture, friendliness and hospitality, its mix of modern and contemporary and the wide range of activities that one can enjoy by exploring the island. The campaign is being run through posters and short TV spots.”

Early results are encouraging, with tourist arrivals in April up by a whopping 43% over the same period last year. This was confirmed by figures released by the Statistical Service of the Republic of Cyprus. According to the report, tourists from the Middle East played a significant role in the increase with the UAE and Lebanon being the largest source countries from the region.

On the basis of the results of the Passengers Survey conducted by the Statistics Service, arrivals of tourists reached 199,762 in April 2011 compared to 139,658 in April 2010, recording an increase of 43%. An increase of 29.1% was recorded in tourist arrivals from the United Kingdom (from 62,742 in April 2010 to 80,998 in April 2011), a 74% increase from Russia (from 10,910 to 18,987) and a 30.8% increase of arrivals from Germany (from 13.724 to 17.956 this year).

A grand total of 405,463 tourists arrived in the all-weather Mediterranean island paradise between the months of January-April 2011, as compared to 344.664 in the corresponding period of 2010, recording an overall increase of 17.6% - a potent sign that the tourism industry was rapidly picking up the pace again.

Orountiotis said that in 2010 promotion efforts were affected by the harsh prevailing environment, with the consequences of the global financial crisis, the eruption of the volcano in Iceland, the global drop in recreation trips from Britain, reduced credit, pressure from travel organisers, viability problems faced by travel agents and air carriers, and the void left by the closing of Eurocypria airline.

He noted that, despite the drop in the UK market, there have been increases from the Russian, German and Scandinavian markets.

Orountiotis also referred to the prospect of increasing air connectivity, noting that ''the lively interest expressed by important airlines in Cyprus, the launch of new flights and the enhancement of existing ones, are not at all haphazard but the result of our unwavering efforts.''

Orountiotis pointed out that ''We have before us, significant opportunities, and to achieve multiple results for tourism, establishing Cyprus as an all-year-round destination, we have to exploit them.''

More General Travel News
Collect souvenirs from the first Emirates Airbus A380
Mauritius welcomes back tourists after lifting restrictions
flydubai touches down in Ljubljana, Slovenia
Latest Travel News
Mauritius welcomes back tourists after l...
flydubai touches down in Ljubljana, Slov...
Four new hotels opening soon in Dubai...
Featured Sights To See
Bahnhofstrasse

Bahnhofstrasse

Zurich, Switzerland

Bahnhofstrasse is Zurich's main shopping street and also one of the world's most expensive streets.  It dates back to 1864 when the surrounding swamp was filled in.  The street quickly became a hub of commerce and banking, which it remains today.  Here the world's elite congregate to shop and store their wealth. Just about every luxury retailer has an outlet here, including Bur...

Howick Historical Village

Howick Historical Village

Auckland, New Zealand

Howick Historical Village, is an interesting site to see as it gives an insight to life from 1840-1880 and is situated at the corner of Lady Marie Drive & Bells Road, Lloyd Elsmore Park, Pakuranga, Admission:        adults:  NZ$14        children: over 5 NZ$7.          ...

The Center

The Center

Madrid, Spain

This forms the traditional sphere of the city with plenty of attractions awaiting the visitors. It features churches, historical landmarks, museums and many more. Madrid's majestic spirit is most evident at Plaza Mayor, the town square designed in 1619 by Juan Gomez de Mora. A must visit for travelers; it is a vast expanse with iconic structures and plenty of entertainment at hand. Located in the ...

Stavrovouni Monastery

Stavrovouni Monastery

Larnaca, Cyprus

Stravrovouni, which means Mountain of the Cross, is a rocky perch on which the famous monastery stands. It is believed that the monastery was founded by Saint Helena, mother of Constantine the Great, in the 4th century. The mountain is very significant not only for Christians, but for also the Greek pilgrims who used to visit the temple for Aphrodite. Entrance to the monastery is pretty strict, ev...