General Travel News

Blossom Japan hailed as the beginning of a new era for the Luxury Travel Industry in Japan

The first ever Blossom Japan, a brand new exclusive event that brought together the top names from the international travel industry and their counterparts in Japan, kicked off last week with 400 local and international guests convening for the first ever appointments-based international event for Japan's inbound and outbound luxury travel market.

International exhibitors including Amanresorts, Silversea, dmAfrica, Park Hyatt, Sun International and Japanese exhibitors such as Hotel Tsuruga Group, The Terrace Hotels and Wanosato held some 6400 appointments over three days with top Japanese and international luxury travel buyers.
"We had 90 meetings with Japanese buyers lined up, including many companies that we have not dealt with before - so I believe this should be a very worthwhile event for us," said Steve Odell, Senior Vice President of Asia Pacific of Silversea.

The event was officially opened by special guest of honour Hiroshi Sato, Vice Governor of Tokyo with a ribbon cutting followed by a traditional sake ceremony.
Jay Martens, Event Director of the first highly successful Asia Luxury Travel Market (ALTM), and now CEO of Lucioles, the company that conceived and arranged Blossom Japan said:
"We are truly excited that after two years of planning, research and sheer tenacity we have delivered this event, which by all accounts in terms of the quality of buyers and exhibitors and the very enthusiastic response we have received from the industry, fills a much needed gap in the market".
Commenting on the launch of the show, Professor Yoshihara Tsuboi, Chairman of the Blossom Japan Welcome Committee, said: "We would like to send a very clear message that Japan truly welcomes international travellers, even if we have not always known fully how best to welcome them".

"Blossom Japan is a welcome step in bridging the gap between the Japanese and international travel industries and I believe marks a new era for us".
Japan remains an extremely important outbound market for luxury travel, and has the second highest concentration of high net worth individuals in the world after the US, according to research findings presented by guest speaker Helge Fluch of Japan Access, a company that advises international companies on marketing strategies to HNWI in Japan.

"Yet because of the complex nature of Japanese society, Japan remains one of the hardest markets in the world to penetrate," he said.
Similarly, despite having a tremendously unique and diverse offering, Japan as a country does not receive as many international visitors it could because of the difficulty in gaining access.

"In the past, Japan has not really gone out of its way to promote the country to international travelers because we have been able to thrive from our own domestic market, but I believe that's now changing and Japan is starting to adapt and wants to be more open to international luxury travelers," said Yoshihara Hoshino, President of Hoshino Resorts.
The event is supported by several of Tokyo's leading hotels including Four Seasons Hotel Tokyo at Marunouchi, The Peninsula Tokyo, The Ritz-Carlton Tokyo, The Imperial Hotel Tokyo, Mandarin Oriental Tokyo, ANA Inter-Continental Hotel, Park Hyatt Tokyo and the brand new Capitol Hotel Tokyu.
The event included exclusive networking parties held at these luxury hotels in the evenings.

"The journey to realizing the first Blossom Japan has not been easy to say the least, but we got there in the end and we are delighted to have made this event a reality despite the many challenges presented," said Jay Martens.

"One of our local exhibitors, L'Hotel du Lac has just finalised their English website www.lhotel-du-lac.com in preparedness for the international buyers they will be meeting with at Blossom Japan. It is exhibitors like this and other partners who placed their trust in us that have made this event a reality and so helped us with our vision to help the world get better access to Japan's amazing tourism product.
"We would like to thank and acknowledge the support of the Japan Tourism Agency (JTA), Tokyo Metropolitan Government (TMG), Ministry of Economy, Trade & Industry (METI) and Tokyo Convention and Visitors Bureau (TCVB) for their continual support for Blossom Japan".

Blossom Japan 2012 will be held 13-16 February in Kyoto, Japan.


For more information, visit the Blossom Japan website .

More General Travel News
ATM Dubai to launch Holiday Shopper on 27 April 2019
Agoda partners with Saudi Ministry of Hajj to try to attract 30 million pilgrims
UAE carriers join hands to celebrate the legacy of Sheikh Zayed on 47th National Day
Latest Travel News
flydubai will fly to Tashkent from 11 Ma...
ATM Dubai to launch Holiday Shopper on 2...
Agoda partners with Saudi Ministry of ...
Featured Sights To See
Jannatul Mallah

Jannatul Mallah

Makkah, Saudi Arabia

Jannatul Mallah contains the graves of some of the companions of the Prophet Muhammad (SAW) including those of Abu Talib (The Prophet’s uncle), and Khadija (The Prophet’s wife). Their graves are in a green gated enclosure in the northern most section of the graveyard. Open: after Friday prayers for men and on Thursday for women. ...

The Center

The Center

Madrid, Spain

This forms the traditional sphere of the city with plenty of attractions awaiting the visitors. It features churches, historical landmarks, museums and many more. Madrid's majestic spirit is most evident at Plaza Mayor, the town square designed in 1619 by Juan Gomez de Mora. A must visit for travelers; it is a vast expanse with iconic structures and plenty of entertainment at hand. Located in the ...

The London Dungeon

The London Dungeon

London, United Kingdom

The London Dungeon brings together an amazing cast of theatrical actors, special effects, stages, scenes and rides in a truly unique and exciting walkthrough experience that you see, hear, touch, smell and feel. It’s hilarious fun and it’s sometimes a bit scary.    It's a 90 minute journey through 1000 years of London's murky past. You and your companions walk through the Dungeon, mo...

Arlington House

Arlington House

Washington DC, United States

Robert E Lee lived in this beautiful home set high on the hills overlooking the Potomac river. His home and part of his 1110 acre property were confiscated when his wife fled after he left to command the confederate Army of Northern Virginia in the American Civil War. After the war, the family sued the federal government for reimbursement and received it. A fine blending of the styles of the Greek...