Are you a part of the new 'digital elite' travel class?
The increasing use of smart technology like phones and tablets in travel planning has spawned a new class who are much more likely to identify themselves as happy, fun, sociable and healthy than their non-digital counterparts.
That’s according to a new report which surveyed more than 1,250 US households and their travel habits and coined a new name for the emerging class: the digital elite.
Produced by MMGY Global/Harrison Group, the “2013 Portrait of Digital Travelers” found that smartphone usage among active travelers nearly tripled in 2 years from 23% in 2011 to 62% in 2013.
That figure spikes even more impressively when it comes to tablets: over the same period, the use of tablets grew from 7 percent in 2011 to 43 percent this year to represent a six-fold increase.
Overall, the report paints a portrait of a new travel demographic more likely than their less-connected counterparts to seek relaxation, booze-fueled fun, nookie and sleep and to catch up on their reading.
They’re better traveled, taking more international trips than those who are less connected, and spend nearly $1,000 more on their vacation.
But these findings should come as little surprise given that those who own smartphones and tablets are also more likely to have more disposable income and who can afford to own a tablet, often a tertiary piece of digital machinery to their phone and PC or laptop.
The digital elite can also be defined as being more active on social media networks like Facebook (81% versus 70% of less-connected users), Twitter, YouTube, Google+ and Pinterest.
Nearly half of this new class also have children who exert a major influence on their travel plans and destinations, say researchers.
And when it comes to personality, the report finds the digital elite see themselves as happier (82 percent identified themselves as happy compared to 72 percent of those with fewer digital devices), more confident, more sociable, healthier and more fit.
More General Travel News
Saudi Arabia Starts Work on World's Tallest Building
Tuesday, 22 April 2014
As of next week, Saudi Arabia will begin construction on the world's tallest tower soaring ...
A Double Royal Visit to Dubai by Queen Mary 2 and Queen Elizabeth
Sunday, 20 April 2014
Queen Mary 2 and Queen Elizabeth, the two largest cruise liners of Cunard, docked overnight in ...
Boston mourns and prepares for the Marathon
Tuesday, 15 April 2014
It is exactly a year ago today, April 15 2013, that the Boston Marathon was targeted by ...
Dubai's Global Village attracts 5 million visitors
Sunday, 13 April 2014
Dubai has numerous festivals throughout the year but no festival lasts for as many days as Global ...
Top 10 travel destinations of 2014
Thursday, 10 April 2014
Istanbul has emerged as the top destination in a ranking that serves as a barometer of the most ...
Jamie Oliver to open first restaurant at sea
Sunday, 06 April 2014
British celebrity chef Jamie Oliver has teamed up with Royal Caribbean to bring his restaurants ...
Start your Adventure
North & South America