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Louis Vuitton opens first airport store

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Louis Vuitton has made a spectacular airport debut in association with The Shilla Duty Free at South Korea’s Incheon International Airport.

The 550sq m Incheon store is dedicated to Louis Vuitton’s passion for travel.

It features leathergoods, women’s and men’s shoes, belts, ties, textiles, fashion, jewellery, sunglasses, watches and other accessories.

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Sales in year one are expected to hit US$100 million. And given booming Chinese traffic that could be a conservative estimate.

Amid the euphoria surrounding the Louis Vuitton opening, Gucci has closed down two of its Shilla Duty Free outlets and is set to re-open them with arch-rivals Lotte.

Chanel will not renew its contract with Shilla Duty Free and withdraw in mid-September. This follows allegations of preferential treatment to Louis Vuitton.

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