United Continental announces new frequent flyer programme

United Continental Holdings (NYSE: UAL) today announced the details of its MileagePlus loyalty program for 2012, including new benefits and services for United’s and Continental’s most-frequent flyers, more options for members to redeem their miles and additional recognition for customers who purchase tickets in premium cabins or at premium economy fare classes.

 “With MileagePlus, we are building the world’s most-rewarding loyalty program and reaching another important milestone in the merger of United and Continental,” said Jeff Foland, United executive vice president and president of Mileage Plus Holdings, LLC. “We will provide a wide range of benefits to our most-loyal and most-valuable members, while offering new redemption opportunities for all of our members.”

For more details about what the new frequent flyer programme entails, visit the United Continental website.

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