Airline

THAI Smile Air to take inaugural flight July 2012

September 2011:  Thai Airways International Public Company Limited (THAI) will have a light-premium sub brand, THAI Smile Air, scheduled to begin its first flights in July 2012.

Responding to the high demand for more price-sensitive segment in short sectors, THAI is launching a “light premium” sub-brand that will service both domestic and international destinations.

“Think of it as a competitive hybrid between premium THAI flights and ultra cheap, low cost airlines like Air Asia and Tiger Airways,” said Woranate Laprabang, Managing Director of THAI Smile Air.

In its first year of operations, using Bangkok’s Suvarnabhumi Airport as its main hub, THAI will introduce the sub-brand THAI Smile Air to replace the main brand in Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai, and Surat Thani.

The main target market for these initial in-country flights will be the young small and
medium business traveller as well as local traveller, government agents, who wants a relaxed, stylish atmosphere on board without the premium price.

THAI Smile Air light premium service will offer a complimentary meal and drink service,
free passenger seat selections, faster check-in procedures, 15-20 kg baggage allowances, and the ability to accrue frequent flyer mileage on both THAI and the Star Alliance network.

Just like THAI, which was rated in 2011 as the world’s 5th best airline by Skytrax Surveys,
“our new sub-brand promises to give passengers high value for a good price,” Woranate said.

By 2013, THAI Smile Air’s fleet of 11 brand new lean 174-seat Airbus A320 planes are expected to fly to neighbouring countries—India, China, and most ASEAN member states of Southeast Asia—thereby making these regional destinations that much more accessible, with relative comfort and ease.

Recruitment drives for a new cabin crew, scheduled for January 2012, will target young, active, and energetic girls with high level of service minded, who are willing to undergo an intensive three-month training program at the newly built THAI Flight Training Academy. Here they will learn skills in client service, in-flight safety, and language etiquette. Special attention will be given to ensure that all flight staff is adept at providing passengers with the “human touch,” including, of course, the traditional Thai smile.

Innovative design plans are already underway for the aircraft logo, flight staff uniforms, and flight cabins.

Managing Director Woranate is confident that in-house competition with low-cost subsidiary Nok Air is not really an issue since Nok Air only flies domestically out of Don Muang airport, while THAI Smile Air passengers will be able to connect to international flights out of Suvarnabhumi Airport. Also, THAI Smile Air will fly to Khon Kaen and Chiang Rai, two destinations not covered by Nok Air.

Promotional campaigns will appear in early 2012 on many Internet sites, including Facebook, as well as on mobile phone, making it much easier to make flight reservations with a click on the latest tech gadget.

Interested passengers should also keep a lookout for membership cards and discount coupons, also coming in early 2012, as the lift-off for this exciting new addition to the THAI gets closer to its inauguration flights in July 2012.

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Multiple Langham Hotels named in 2020 Re...
Swiss Belhotel to open 4 new hotels in t...
Abu Dhabi and Wizz Air announce establis...
Featured Sights To See
Murabba Palace (Qasr al-Murabba)

Murabba Palace (Qasr al-Murabba)

Riyadh, Saudi Arabia

Murabba Palace (Qasr al-Murabba), (next to National Museum). (6-9 PM Sun-Fri). This is Riyadh's second old mud-brick palace, built by King Abdul Aziz after he conquered Masmak Fortress because he wanted a more strategically powerful fort. This two-story structure does have an intimidating look and feel to it, but permits are no longer needed to venture inside, where you can find interesting items ...

Hollywood History Museum

Hollywood History Museum

Los Angeles, United States

This museum showcases a wide range of exhibits, including the props that were used in Hollywood films. Visitors are shown how the industry began with the silent film, and then moving onto the Hollywood Golden Era, to the technology used today and finally to the future of the industry. You also get a chance to see the whip used by Harrison Ford in Indiana Jones, as well as Marilyn Monroe's autopsy....

Jamarat

Jamarat

Makkah, Saudi Arabia

These are the devils that were cast into stones. As part of Hajj, pilgrims have to throw seven stones on the 10th, 11th and the 12th of Zil Hajj. They are located around 1.2 km outside Mina. A new super structure consisting of three floors have been placed around the small, medium and large devils, or Jamarats.  ...

Chicago Architecture Foundation

Chicago Architecture Foundation

Chicago, United States

Chicago's architecture is unparalleled.  As the grand avenues of Paris are exemplary of the nineteenth century, and the canals of Venice of the Renaissance, so do the skyscrapers and neoclassical monuments represent modernity.  The Chicago Architecture Foundation works to advance knowledge and public interest in architecture and design. A small museum is located in the Santa Fe Buil...