Airline

Singapore Airlines to revamp First Class

Singapore Airlines has said it plans to introduce revamped seats and cabin interiors with an upgraded in-flight entertainment in a bid to stay ahead of Asian and Middle East rivals in the premium travel market.

SIA is regarded as a trendsetter in aviation and is famous for its cabin service, but rivals like Cathay Pacific in Asia and Etihad, Emirates and Gulf Air from the Middle East have been closing the gap while offering lower fares.

It said Tuesday it has hired BMW Group subsidiary DesignworksUSA and James Park Associates, two renowned design companies, to develop “next generation of inflight cabin products” slated to be introduced next year.

The changes will include revamped seats, redesigned cabins and upgraded entertainment platforms as new planes from Boeing and Airbus begin arriving.

Emphasis will be on first and business class which generate the bulk of its revenue but the airline said it will not overlook its economy class which will offer improved seat and headrest comfort.

New Boeing 777-300 ERs are expected to enter service in the second half of next year, followed progressively by Airbus A350s and Boeing 787s, the airline said.

But the airline said its current fleet, which includes Airbus A380 superjumbos, can also be retrofitted with the new designs.

“In this business, if you are staying still, you are moving backwards as your competitors can catch up quickly ,” said Tan Pee Teck, SIA’s senior VP for products and services. “It is therefore important to always be planning for the future.”

Analysts say the airline is being squeezed in the first and business class section by full-service carriers and in the economy class by low cost airlines.

“Relatively speaking, Singapore Airlines is losing its competitive edge in premium Asia travel not because it’s a bad airline, but because the others — like Emirates — are becoming so good,” said Jonathan Galaviz, managing director of Galaviz & Co which follows the global airline and tourism sector.

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Multiple Langham Hotels named in 2020 Re...
Swiss Belhotel to open 4 new hotels in t...
Abu Dhabi and Wizz Air announce establis...
Featured Sights To See
Grande Bibliothèque

Grande Bibliothèque

Montreal, Canada

The Grande Bibliotheque is the largest library in the French-speaking world.  It was built between 2001 and 2005 and cost nearly $100 million.  The five-story building is a magnificent example of modern architecture.  The façade consists of copper strips in front of massive panes of glass.  In addition to the books, the library is home to a sculpture garden and several intere...

Amalienborg Palace

Amalienborg Palace

Copenhagen, Denmark

Consisting of four palaces in close proximity of each other, the Amalienborg Palace is the accommodation of the Danish royal family during the winters. Overlooking a courtyard, there is a square monument of Amalienborg's founder, King Frederick V. at the centre. Address: Chr VIII's Palæ  ,1257 København K Telephone: +45 33 12 21 86 Transport: Metro Kongens Nytorv + five minutes walk ...

Jama Masjid

Jama Masjid

New Delhi, India

The Jama Masjid is the most famous and most important mosque in all of India. It was built in 1656 AD under the command of Mughal Emperor Shah Jahan. The mosque houses a large and impressive courtyard that can hold up to 25,000 worshippers.   Entry to the Jama Masjid is free. However, be careful with what you wear since you will have to cover-up (no shorts nor sleeveless shirts are allowe...

Royal Palace & Silver Pagoda

Royal Palace & Silver Pagoda

Phnom Penh, Cambodia

The Royal Palace features two splendid Pagodas, The Silver Pagoda and The Temple of Emerald Buddha. These are two of the very few buildings that are worth visiting in Phnom Penh. These places, build in early 19th century by French technology, are deemed of high respect by locales hence your clothing should be appropriate for entrance. No bare body parts allowed and photography is prohibited inside...