Singapore Airlines to revamp First Class

Singapore Airlines has said it plans to introduce revamped seats and cabin interiors with an upgraded in-flight entertainment in a bid to stay ahead of Asian and Middle East rivals in the premium travel market.

SIA is regarded as a trendsetter in aviation and is famous for its cabin service, but rivals like Cathay Pacific in Asia and Etihad, Emirates and Gulf Air from the Middle East have been closing the gap while offering lower fares.

It said Tuesday it has hired BMW Group subsidiary DesignworksUSA and James Park Associates, two renowned design companies, to develop “next generation of inflight cabin products” slated to be introduced next year.

The changes will include revamped seats, redesigned cabins and upgraded entertainment platforms as new planes from Boeing and Airbus begin arriving.

Emphasis will be on first and business class which generate the bulk of its revenue but the airline said it will not overlook its economy class which will offer improved seat and headrest comfort.

New Boeing 777-300 ERs are expected to enter service in the second half of next year, followed progressively by Airbus A350s and Boeing 787s, the airline said.

But the airline said its current fleet, which includes Airbus A380 superjumbos, can also be retrofitted with the new designs.

“In this business, if you are staying still, you are moving backwards as your competitors can catch up quickly ,” said Tan Pee Teck, SIA’s senior VP for products and services. “It is therefore important to always be planning for the future.”

Analysts say the airline is being squeezed in the first and business class section by full-service carriers and in the economy class by low cost airlines.

“Relatively speaking, Singapore Airlines is losing its competitive edge in premium Asia travel not because it’s a bad airline, but because the others — like Emirates — are becoming so good,” said Jonathan Galaviz, managing director of Galaviz & Co which follows the global airline and tourism sector.

More Airline
Turkish Airlines launches flights to Samarkand, Aqaba and Sierra Leone
Turkish Airlines launches new commercial starring heart surgeon Dr. Oz at the Super Bowl LII
Emirates to launch services to Santiago de Chile via Sao Paulo
Latest Travel News
Turkish Airlines launches flights to Sam...
Texas Roadhouse opens its first beachfro...
Turkish Airlines launches new commercial...
Featured Sights To See
Standard Bank Gallery

Standard Bank Gallery

Johannesburg, South Africa

The Standard Bank Gallery is the home of the African art collection of the Standard Bank, and it has the highest quality local and international exhibitions in the city.   Address: Corner of Simmons and Frederick Streets, City Centre Telephone: +27 (0)11 631 1889 Website: Opening hours: Mon-Fri 0800-1630, Sat 0900-1300  ...

Batie Woods

Batie Woods

Geneva, Switzerland

Batie Woods is a wildlife refuge spanning about 20 hectares. Joggers and hikers enjoy the hiking trails that run through the park. There is also a small zoo inside the woods.  ...

German Film Museum

German Film Museum

Frankfurt, Germany

This museum is an effort by the City Council to show everything related to filmmaking in Germany. The art and history of filmmaking is put on display and showed through a set of screens. This process is divided into different sets of time periods, like the modern films of the 20th century and the early classical era.  Apart from this the museum holds  up to 7000 film copies and collectibles belong...

Le Meridien Pyramids

Le Meridien Pyramids

Cairo, Egypt

The Le Meridien Pyramids's children's area offers pint-sized chairs and tables along with a children's paddling pool, a special children's menu, and coloring books and crayons. These facilities are available for both hotel guests and non-guests.   Le Meridien Pyramids Alexandria Desert Road PO Box 25 Pyramids, Giza Tel: +20 2 383 0383 ...