Airline

Singapore Airlines to revamp First Class

Singapore Airlines has said it plans to introduce revamped seats and cabin interiors with an upgraded in-flight entertainment in a bid to stay ahead of Asian and Middle East rivals in the premium travel market.

SIA is regarded as a trendsetter in aviation and is famous for its cabin service, but rivals like Cathay Pacific in Asia and Etihad, Emirates and Gulf Air from the Middle East have been closing the gap while offering lower fares.

It said Tuesday it has hired BMW Group subsidiary DesignworksUSA and James Park Associates, two renowned design companies, to develop “next generation of inflight cabin products” slated to be introduced next year.

The changes will include revamped seats, redesigned cabins and upgraded entertainment platforms as new planes from Boeing and Airbus begin arriving.

Emphasis will be on first and business class which generate the bulk of its revenue but the airline said it will not overlook its economy class which will offer improved seat and headrest comfort.

New Boeing 777-300 ERs are expected to enter service in the second half of next year, followed progressively by Airbus A350s and Boeing 787s, the airline said.

But the airline said its current fleet, which includes Airbus A380 superjumbos, can also be retrofitted with the new designs.

“In this business, if you are staying still, you are moving backwards as your competitors can catch up quickly ,” said Tan Pee Teck, SIA’s senior VP for products and services. “It is therefore important to always be planning for the future.”

Analysts say the airline is being squeezed in the first and business class section by full-service carriers and in the economy class by low cost airlines.

“Relatively speaking, Singapore Airlines is losing its competitive edge in premium Asia travel not because it’s a bad airline, but because the others — like Emirates — are becoming so good,” said Jonathan Galaviz, managing director of Galaviz & Co which follows the global airline and tourism sector.

More Airline
Turkish Airlines launches new cabin crew uniforms
Emirates voted ‘Best Business Airline’ and ‘Best Airline – Long-Haul Holiday’ by Conde Nast Traveller readers
Tourism to contribute SR118 billion to Saudi Arabian economy by 2020
Latest Travel News
Emirates voted ‘Best Business Airline’ a...
Tourism to contribute SR118 billion to S...
Emirates Palace Abu Dhabi to celebrate M...
Featured Sights To See
Pol e Khaju

Pol e Khaju

Isfahan, Iran

Address: south end of the Chahar Bagh Khaju Avenue, near the Khaju Square The second of the two most popular bridges in Isfahan, the Khaju is known for its masterfully designed sitting spaces that offer direct contact with the flowing Zayandeh River. The bridge was commissioned in 1650 by Shah Abbas II, and served as both bridge and dam. It links the Zoroastrian neighborhood in the south ...

Istiqlal Mosque

Istiqlal Mosque

Jakarta, Indonesia

This is the largest mosque in Southeast Asia and the Cathedral Church is located right in front of it. ...

Château de Versailles

Château de Versailles

Paris, France

It is one of the most famous palaces of the city and has been declared a World Heritage Site by UNESCO. Another must-visit site in the French capital. ...

Choirokoitia Settlement

Choirokoitia Settlement

Larnaca, Cyprus

The Ancient Neolithic settlement in Choirokoitia was made an official UNESCO World Cultural Heritage site in 1998. it is known to be one of the best preserved historic sites in the region, and draws a large number of tourists, archeologists, students and scientists every year. Originally discovered in the 1930’s, some of the artifacts and ruins are known to date back to 7000 BC. Visitors can learn...