Singapore Airlines has said it plans to introduce revamped seats and cabin interiors with an upgraded in-flight entertainment in a bid to stay ahead of Asian and Middle East rivals in the premium travel market.
SIA is regarded as a trendsetter in aviation and is famous for its cabin service, but rivals like Cathay Pacific in Asia and Etihad, Emirates and Gulf Air from the Middle East have been closing the gap while offering lower fares.
It said Tuesday it has hired BMW Group subsidiary DesignworksUSA and James Park Associates, two renowned design companies, to develop “next generation of inflight cabin products” slated to be introduced next year.
The changes will include revamped seats, redesigned cabins and upgraded entertainment platforms as new planes from Boeing and Airbus begin arriving.
Emphasis will be on first and business class which generate the bulk of its revenue but the airline said it will not overlook its economy class which will offer improved seat and headrest comfort.
New Boeing 777-300 ERs are expected to enter service in the second half of next year, followed progressively by Airbus A350s and Boeing 787s, the airline said.
But the airline said its current fleet, which includes Airbus A380 superjumbos, can also be retrofitted with the new designs.
“In this business, if you are staying still, you are moving backwards as your competitors can catch up quickly ,” said Tan Pee Teck, SIA’s senior VP for products and services. “It is therefore important to always be planning for the future.”
Analysts say the airline is being squeezed in the first and business class section by full-service carriers and in the economy class by low cost airlines.
“Relatively speaking, Singapore Airlines is losing its competitive edge in premium Asia travel not because it’s a bad airline, but because the others — like Emirates — are becoming so good,” said Jonathan Galaviz, managing director of Galaviz & Co which follows the global airline and tourism sector.
Address: 110 Satpaev Akademik Street, Bostandyk, Almaty Timings: depend on football season Tickets: depend on nature and duration of match – local or international A large standard-sized soccer stadium that has a seating capacity of 32’000 spectators. It is shared by some of Almaty’s finest football clubs and hosts regular inter-city and inter-league matches. Sometimes the stadium is al...
The Children Arts Museum is an excellent destination if you have kids in tow. The museum features children’s art from over 150 countries throughout the world. The museum seeks to promote children’s art worldwide. While you probably won’t be blown away by anything within the museum, your kids might be, and they will gain exposure to numerous cultures and styles of art. Address: Lille Froens ve...
Perhaps the most dominating Catholic Church in Tunis, the Cathedral of Saint Paul has been built on neo-byzantine structures with two towers that can be seen from far. The church holds a lot of importance for its followers because Saint Paul, a Frenchman was abducted by pirates to Tunis and held in prison for two years in 1605. History has it, he was sanctified by the pope in the 18th century. ...
Though there is no known exact date of construction, the timeline of the Arad Fort is roughly the 15th century. Made in the typically Arab manner, the fort has been thoroughly refurbished and is a truly awe-inspiring sight when it is lit up at night.It is thought that the fort was used by the Omanis during their short occupation of Bahrain in 1800. It was deliberately built next to the waterways b...