SWISS returns to the Arabian Travel Market with its new look
SWISS, Swiss International Air Lines, announces its participation to the 2012 Arabian Travel Market, exhibiting for the first time its newly-rebranded look in the Middle East. The annual travel exhibition runs from April 30 to May 3, 2012 at the Dubai International Exhibition Centre.
The new logo shows a SWISS tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling SWISS to be instantly recognised as “the airline of Switzerland”. With the adoption of a new image, SWISS aims to strengthen and sharpen its brand profile.
“SWISS is making more than just a makeover. We want our customers to easily associate top product and service quality with our brand – that is what SWISS stands for. After all, SWISS has always been known for its quality and traditional Swiss values. ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, Director, Head of Sales Middle East, Africa, Pakistan & Iran for SWISS.
SWISS quality is evident in its product offering such as the state-of-the-art SWISS Business cabin, centrepiece of which is the two-metre lieflat bed equipped with a revolutionary air cushion. Developed by Swiss company, Lantal, the air cushion is adjustable to an individual’s preference on firmness or softness. Comfort is also provided by the seat’s massage function guaranteed to give further relaxation while flying.
SWISS operates non-stop daily flights between Dubai and Zurich.
More Airlines News
Emirates to launch daily flights to Phnom Penh in Cambodia
Tuesday, 21 February 2017
Emirates is adding Phnom Penh in Cambodia to its list of destination from July 1 2017. A daily ...
flydubai adding 3 exciting new destinations this summer
Wednesday, 15 February 2017
This summer, from June to September 2017, you can travel to three new destinations on flydubai: ...
Turkish Airlines launches direct flights to Seychelles from Istanbul
Sunday, 06 November 2016
Turkish Airlines has added Seychelles to its global route map with the airline’s inaugural ...
Emirates arrives in Conarky, Guinea
Sunday, 30 October 2016
Emirates today resumed services between Dubai and Conakry in the Republic of Guinea. The four ...
Turkish Airlines adds Zanzibar, Tanzania, as its 293rd destination
Sunday, 30 October 2016
Turkish Airlines is strengthening its presence in Africa by adding Zanzibar, the most prominent ...
Qatar Airways increases flights to Riyadh and Dammam
Saturday, 29 October 2016
Qatar Airways has announced an increase in services to Dammam and Riyadh, connecting travelers ...
Start your Adventure
North & South America