Airline

SWISS returns to the Arabian Travel Market with its new look

SWISS, Swiss International Air Lines, announces its participation to the 2012 Arabian Travel Market, exhibiting for the first time its newly-rebranded look in the Middle East.  The annual travel exhibition runs from April 30 to May 3, 2012 at the Dubai International Exhibition Centre.

The new logo shows a SWISS tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling SWISS to be instantly recognised as “the airline of Switzerland”. With the adoption of a new image, SWISS aims to strengthen and sharpen its brand profile.     

“SWISS is making more than just a makeover.  We want our customers to easily associate top product and service quality with our brand – that is what SWISS stands for.  After all, SWISS has always been known for its quality and traditional Swiss values.  ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, Director, Head of Sales Middle East, Africa, Pakistan & Iran for SWISS.

SWISS quality is evident in its product offering such as the state-of-the-art SWISS Business cabin, centrepiece of which is the two-metre lieflat bed equipped with a revolutionary air cushion.  Developed by Swiss company, Lantal, the air cushion is adjustable to an individual’s preference on firmness or softness.  Comfort is also provided by the seat’s massage function guaranteed to give further relaxation while flying.

SWISS operates non-stop daily flights between Dubai and Zurich. 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Abu Dhabi and Wizz Air announce establis...
Emirates touches down in Mexico City...
Air Arabia named as Middle East and Afr...
Featured Sights To See
What to do in Cairo with Children in Tow

What to do in Cairo with Children in Tow

Cairo, Egypt

Some of the major tourist sites tend not to be child-friendly because of its large crowds. Yet, do not be turned off if the Pyramids of Giza is not the best place for a child, because with a little digging we have found some alternative options that include parks and playgrounds. Also, some hotels have begun catering to families by offering facilities specifically geared at children....

Jama Masjid

Jama Masjid

New Delhi, India

The Jama Masjid is the most famous and most important mosque in all of India. It was built in 1656 AD under the command of Mughal Emperor Shah Jahan. The mosque houses a large and impressive courtyard that can hold up to 25,000 worshippers.   Entry to the Jama Masjid is free. However, be careful with what you wear since you will have to cover-up (no shorts nor sleeveless shirts are allowe...

Hill Park

Hill Park

Karachi, Pakistan

This park sits in the center of the residential area of PECHS. A very large public park, with a big natural hill offering a magnificent view of the city. The park is filled with lush greenery and has a huge central lake with lots of geese and colorful ducks that you can feed and talk to. Also included is a small amusement park for kids, with swings and rides, and lots of pigeons. Hill Park also ha...

La Casa Natal de Simon Bolívar

La Casa Natal de Simon Bolívar

Caracas, Venezuela

Address: between Esqs San Jacinto and Traposos Cathedral Phone: +28 212 541 2563 Timings: Tuesdays to Fridays 9am to 4pm, Saturdays and Sundays 10am to 430pm. Admission free of charge This is the birthplace of El Liberator Simón Bolívar, the most highly esteemed national hero in Venezuela. It has been restored as a national museum with the utmost attention to detail. Constructed origi...