April 30- Emirates Airlines’ online spend totals one third of its media buying, said Boutros Boutros, Divisional Senior Vice-President of Corporate Communications, Emirates at the SportAccord Convention in Dubai yesterday. He said that the airline’s spend on sponsorships has gone up by 10 per cent this year while participating in the round-table discussion at the SportAccord titled “Making the sponsorship relations work long term".
Emirates, known for spending 50 per cent of its corporation communication budget on advertising and the rest on sponsorships, events, exhibitions and public relations, is considering increasing the sponsorship spend. That includes the FIFA sponsorship which comprises a $200 million (Dh734.6m) commitment between 2007 and 2014. "The bigger you become, the more the revenue. That same pace does not apply to the growth in the marketing and corporate communications spend. Still, the one per cent communications budget is an increase over last year,” said Boutros. "We turn down about 99.9 per cent of sponsorship proposals because we believe in being proactive in approaching events that match our policies and strategies,” he added.
Address: Tulebayev Street, Almaty Located along the Tulebayev, an expensive and exclusive residential area for the elite, is the Dzetysu – a beautiful fountain system. Dzetysu means Seven Rivers in Kazakh. The fountain consists of seven springs gushing forth from a black-and-pink colored granite pillar, which symbolizes the seven major rivers of southeastern Kazakhstan. Get your camera out – th...
Stade de France is the national stadium of France, and the fifth largest in Europe with a capacity upwards of 80,000. It was here that the home nation secured victory over Brazil in the 1998 FIFA World Cup finals. The stadium is also home to France’s rugby union team. No club teams call it home, though it is the site of France’s football league cup finals. Built between 1995 and 19...
The Beirut National Museum can be traced back to Raymond Weill, a French officer stationed in Lebanon during World War II. During his time here, he began collecting ancient artifacts. In 1923, a committee was created to create a permanent museum to house these and other antiquities. Construction began in 1930 and was completed in 1937. By the time the civil war began, the museum had assembled ...
Children’s Park The park is considered an idyllic place for children as it incorporates all kinds of swings, climbing frames and slides for the tiny tots, providing them maximum amusement that will make their tour to the city simply unforgettable. Adults are allowed on some of the rides thus taking them back into their childhood. The garden also has a cafeteria. Mushrif Children's Ga...