April 30- Emirates Airlines’ online spend totals one third of its media buying, said Boutros Boutros, Divisional Senior Vice-President of Corporate Communications, Emirates at the SportAccord Convention in Dubai yesterday. He said that the airline’s spend on sponsorships has gone up by 10 per cent this year while participating in the round-table discussion at the SportAccord titled “Making the sponsorship relations work long term".
Emirates, known for spending 50 per cent of its corporation communication budget on advertising and the rest on sponsorships, events, exhibitions and public relations, is considering increasing the sponsorship spend. That includes the FIFA sponsorship which comprises a $200 million (Dh734.6m) commitment between 2007 and 2014. "The bigger you become, the more the revenue. That same pace does not apply to the growth in the marketing and corporate communications spend. Still, the one per cent communications budget is an increase over last year,” said Boutros. "We turn down about 99.9 per cent of sponsorship proposals because we believe in being proactive in approaching events that match our policies and strategies,” he added.
Schaffhausen is a small city 50km northeast of Zurich and the capital of the Canton of Schaffhausen. The first historical mention of the city came in 1045AD. It was an independent city state before becoming a charter member of the original Swiss Confederacy. Schauffhausen suffered considerably during the Thirty Years' War, and in fact did not recover fully until the arrival of t...
The largest business district in Europe is named for the La Defense de Paris sculpture that commemorates the defense of Paris during the Franco-Prussian War. It covers 77.5 acres and has 3.5 million square meters of office space, with more than 180,000 employees. The business district was created in 1955 on the periphery of Paris and is home to many skyscrapers. La Defense is locate...
The Beirut National Museum can be traced back to Raymond Weill, a French officer stationed in Lebanon during World War II. During his time here, he began collecting ancient artifacts. In 1923, a committee was created to create a permanent museum to house these and other antiquities. Construction began in 1930 and was completed in 1937. By the time the civil war began, the museum had assembled ...
Take an idiosyncratic visit to the ACMI to enjoy a completely exceptional outlook of the city of Melbourne. The place provides you the unique opportunity to enjoy some of the masterpieces of digital cinemas along with hundreds of short films in the highly interactive environment provided by lounge rooms of the future. Along with this the place also allows you to acquire exposure of some of the lar...