Airline

Emirates online spending continues to grow

April 30- Emirates Airlines’ online spend totals one third of its media buying, said Boutros Boutros, Divisional Senior Vice-President of Corporate Communications, Emirates at the SportAccord Convention in Dubai yesterday. He said that the airline’s spend on sponsorships has gone up by 10 per cent this year while participating in the round-table discussion at the SportAccord  titled “Making the sponsorship relations work long term".


Emirates, known for spending 50 per cent of its corporation communication budget on advertising and the rest on sponsorships, events, exhibitions and public relations, is considering increasing the sponsorship spend. That includes the FIFA sponsorship which comprises a $200 million (Dh734.6m) commitment between 2007 and 2014. "The bigger you become, the more the revenue. That same pace does not apply to the growth in the marketing and corporate communications spend. Still, the one per cent communications budget is an increase over last year,” said Boutros. "We turn down about 99.9 per cent of sponsorship proposals because we believe in being proactive in approaching events that match our policies and strategies,” he added.
 

More Airline
Emirates urging travelers to come early to avoid rush at Dubai Airport
Etihad Airways National Day takeover of Nasdaq Tower at Times Square
Football legend Rio Ferdinand promotes Dubai Fitness Challenge
Latest Travel News
Jumeirah Beach Hotel, Dubai, will be clo...
Etihad Airways National Day takeover of ...
World’s longest urban zipline launches i...
Featured Sights To See
Belvedere Palace

Belvedere Palace

Vienna, Austria

Complex of 18th century castles and gardens. Expansive spaces, truly magnificent views, and astounding architecture. ...

HMS Belfast

HMS Belfast

London, United Kingdom

Explore HMS Belfast’s nine decks to discover the stories of life on board this warship during the Second World War and beyond. Imagine sleeping in one of the tightly packed hammocks during duties in Arctic waters, or being stationed deep in the bowels of the ship when she opened fire in support of Allied troops on D-Day. Venture into the interactive Operations Room, and immerse yourself in the m...

Fushifaru Thila

Fushifaru Thila

Maldives, Maldives

Fushifaru Thila, one of the many sites of the Fushifaru region, is a picturesque diving site. The sea here is calm but there’s a lot of movement happening underneath with fabulous coral and fish species. The thila is nearly 250 m long and 30 m wide, with the reef sides sloping gently from the reef-top at 10 to 15 m to the atoll bed at 30 m, the top of the thila is the best part of the site with ex...

Istiqlal Mosque

Istiqlal Mosque

Jakarta, Indonesia

This is the largest mosque in Southeast Asia and the Cathedral Church is located right in front of it. ...