April 30- Emirates Airlines’ online spend totals one third of its media buying, said Boutros Boutros, Divisional Senior Vice-President of Corporate Communications, Emirates at the SportAccord Convention in Dubai yesterday. He said that the airline’s spend on sponsorships has gone up by 10 per cent this year while participating in the round-table discussion at the SportAccord titled “Making the sponsorship relations work long term".
Emirates, known for spending 50 per cent of its corporation communication budget on advertising and the rest on sponsorships, events, exhibitions and public relations, is considering increasing the sponsorship spend. That includes the FIFA sponsorship which comprises a $200 million (Dh734.6m) commitment between 2007 and 2014. "The bigger you become, the more the revenue. That same pace does not apply to the growth in the marketing and corporate communications spend. Still, the one per cent communications budget is an increase over last year,” said Boutros. "We turn down about 99.9 per cent of sponsorship proposals because we believe in being proactive in approaching events that match our policies and strategies,” he added.
These mosaics came from a Byzantine church of the 5th century AD. They were moved from Khalde, south of Beirut to a site neat the National Museum in the 1950’s. ...
This is arguably the oldest Buddhist temple in Bangkok. Next to it is the amulet market where different amulets, talismans, icons and other religious symbolic pieces are available which are said to bring good luck and good fortune to the person using them. It is very interesting to see these. Timings: Daily 9 A.M- 5 P.M Address: Na Phra That Road Admission: B 20 Tel: 02222-6...
Formerly known as the Hotel de Ville and rebranded as the People’s Committee Hall, the City Hall is a strikingly beautiful French colonial building and an important monument to the Vietnamese. The entrance is a popular place to have your photograph taken by the statue of Uncle Ho. Location: Nguyen Hue Street, District 1 &nbs...
The Parliament house was inaugurated in 1931 and since has been a major attraction for tourists who want to get a feel of how the country stands as a political and economic hub. The building is designed in a classic way, finding the right combination of art and functionality. Organized tours are conducted in English between 11am to 12 pm on Saturday and between 12 pm to 1 pm on Sundays. Locat...