Emirates, one of the world's fastest growing airlines, will soon offer customers a quicker and more convenient link to Uganda, with the introduction of a direct service.

"As demand for our Entebbe service continues to grow, customers can now enjoy the convenience of a non-stop air link with Dubai. Our new direct service will offer seamless connections to key destinations in the Middle East, Indian Sub-continent, Asia and the Far East, together with the award-winning in-flight service for which Emirates is renowned," said Jean Luc Grillet, Senior Vice President of Commercial Operations for Africa.

Starting 25th March, EK 729 will depart Dubai at 0825hrs each day, arriving in Entebbe at 12:35hrs. The return leg, EK 730, will leave the Ugandan city at 1540hrs and get into Dubai at 2155hrs.

"At Emirates, we continually look for new ways to improve the service we provide to our customers. Entebbe is an important market for Emirates in the East African region and we are dedicated to ensuring our customers have access to the highest service standards both in the air and on the ground," added Jean Luc.

Emirates will operate an Airbus A330-200 on its Entebbe routes in a three-class configuration, featuring 12 luxurious First Class seats, 42 seats in Business Class and generous space for 183 passengers in Economy Class.

Onboard, passengers can enjoy delicacies from an exclusive menu served to them by Emirates' cabin crew representing over 120 nations. With a fleet of 168 aircraft and the largest A380 and Boeing 777 operator in the world, Emirates currently serves 20 destinations in the African continent, with new services to Zambia and Zimbabwe starting from February 2012.

Passengers on all Emirates' flights also have the added bonus of extra baggage allowance with 30 kilogrammes permitted for those travelling in Economy Class, 40 kilogrammes for Business Class and 50 kilogrammes for First Class passengers. To date, Emirates' Entebbe route has been operated as a linked service with Addis Adaba.