Airline

Emirates Airline taps into Bollywood

April 9- Emirates Airline has produced a reality TV show for North America’s Indian communities, tapping into the singing and dancing craze of Bollywood.   Viewers will pick winners of both song and dance sections every week.  Winners receive a cash prize of US$2,010 (Dh7,376), and perhaps a ticket to stardom.  The Bollywood reality show features soloists and dance troupes performing all the head bobbing and shoulder shrugging moves that have made India’s music and film industry such a powerful export. 

“We loved the idea of being able to target such an important segment for our market” said the regional advertizing manager for Emirates.  Austyn Allison, managing editor of Dubai based media and marketing magazine called the reality show a clever marketing strategy.  “If one of the winners gets a song in the charts, then Emirates will get mentioned all over the place.”
 

More Airline
Turkish Airlines launches new cabin crew uniforms
Emirates voted ‘Best Business Airline’ and ‘Best Airline – Long-Haul Holiday’ by Conde Nast Traveller readers
Tourism to contribute SR118 billion to Saudi Arabian economy by 2020
Latest Travel News
Emirates voted ‘Best Business Airline’ a...
Tourism to contribute SR118 billion to S...
Emirates Palace Abu Dhabi to celebrate M...
Featured Sights To See
Geldmuseum

Geldmuseum

Frankfurt, Germany

Perfect for anyone curious about the way money works, Frankfurt’s Geldmuseum, located in the Ginnheim district, offers an exciting exposition of the history of money and a look into the economic side of Frankfurt. With a unique 6-themed approach to the exhibitions, the museum lay-out takes visitors through different “stages”, which each deepen your understanding of money by presenting exhibits tha...

The museum of Natural History

The museum of Natural History

Oslo, Norway

This museum is split into multiple sections that chronicle the history of life on Earth. The garden here is breath-taking, and children will enjoy spending time gawking at the dinosaur fossils, gemstones and meteorites contained within the museum. A well-presented display of the evolution of plants is also available for visitors. The museum is open year round has a café. Address: Sars’ Gate/M...

Winterthur

Winterthur

Zurich, Switzerland

Winterthur is located 20km northwest of Zurich.  It is a pleasant suburb with a population around 100,000.  Founded during Roman times, it came under control of the Hapsburgs in 1264 and was sold to Zurich in 1467.  Winterthur remains part of the canton of Zurich.  During the industrial revolution, the city thrived as factories were built.  The textile industry was especia...

Al-Taybat City Museum

Al-Taybat City Museum

Jeddah, Saudi Arabia

The al-Taybat City Museum for International Civilization is a grand palace containing 300 rooms filled with items collected by a globetrotting local merchant. The collection ranges from gold, manuscripts, furniture, pottery, Islamic manuscripts and more. Groups of less than10 people cannot enter on their own, so either stand outside the museum and wait to join one, or telephone in advance to get ...