Airline

Emirates Airline taps into Bollywood

April 9- Emirates Airline has produced a reality TV show for North America’s Indian communities, tapping into the singing and dancing craze of Bollywood.   Viewers will pick winners of both song and dance sections every week.  Winners receive a cash prize of US$2,010 (Dh7,376), and perhaps a ticket to stardom.  The Bollywood reality show features soloists and dance troupes performing all the head bobbing and shoulder shrugging moves that have made India’s music and film industry such a powerful export. 

“We loved the idea of being able to target such an important segment for our market” said the regional advertizing manager for Emirates.  Austyn Allison, managing editor of Dubai based media and marketing magazine called the reality show a clever marketing strategy.  “If one of the winners gets a song in the charts, then Emirates will get mentioned all over the place.”
 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Abu Dhabi and Wizz Air announce establis...
Emirates touches down in Mexico City...
Air Arabia named as Middle East and Afr...
Featured Sights To See
Santi Giovanni e Paolo

Santi Giovanni e Paolo

Venice, Italy

Locally called San Zanipolo, this Dominican church is very large and contains valuable works of art. Near the side entrance is a 15th-century stained-glass window in which brilliant colors have been used to give life to the beautiful drawings by Bartolomeo Vivarini and Gerolamo Mocetto. After San Marco, this is the second official church of the Italy and is the Venetian conterpart of London's West...

Legoland

Legoland

London, United Kingdom

The UK’s iteration of Legoland is located just outside the town of Windsor, about 35km west of London.  It opened in 1996, and is the third most visited theme park in the UK, with more than 1.8 million visitors each year.  Legoland features rides, Lego displays, and building workshops, all aimed at children.  It is also expensive and crowded.  It is a good attraction for kids...

History Museum

History Museum

Tashkent, Uzbekistan

History Museum of the People of Uzbekistan. It contains artifacts from Buddhist times and the Zoroastrian times. Location: Sharaf Rashidova 30, Tel: 2391779. Opening Times:Tue to Sun 10AM until 5PM, closed Mon.  ...

Nha Trung Bay Toi Ac Chien Tranh Xam Luoc (War Remnants Museum)

Nha Trung Bay Toi Ac Chien Tranh Xam Luoc (War Remnants Museum)

Ho Chi Minh City, Vietnam

Previously known as the Museum of American War Crimes, this museum houses instruments of torture and photographs of atrocities committed during the Vietnam War, explaining the use of napalm, Agent Orange and the My Lai massacre. In the front of the museum is a collection of military hardware and the mobile guillotine used by French colonists before World War II. Location: 28 Vo Van Tan, Dist...