Airline

Emirates Airline taps into Bollywood

April 9- Emirates Airline has produced a reality TV show for North America’s Indian communities, tapping into the singing and dancing craze of Bollywood.   Viewers will pick winners of both song and dance sections every week.  Winners receive a cash prize of US$2,010 (Dh7,376), and perhaps a ticket to stardom.  The Bollywood reality show features soloists and dance troupes performing all the head bobbing and shoulder shrugging moves that have made India’s music and film industry such a powerful export. 

“We loved the idea of being able to target such an important segment for our market” said the regional advertizing manager for Emirates.  Austyn Allison, managing editor of Dubai based media and marketing magazine called the reality show a clever marketing strategy.  “If one of the winners gets a song in the charts, then Emirates will get mentioned all over the place.”
 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Big jump in international passengers for...
flydubai will fly to Tashkent from 11 Ma...
ATM Dubai to launch Holiday Shopper on 2...
Featured Sights To See
Solidere Clock Tower

Solidere Clock Tower

Beirut, Lebanon

Located in Nejmeh Square (nejmeh means star, and is so named because the six roads converging on the square resemble a star) in Downtown Beirut, the Solidere Clock Tower is an iconic symbol of Beirut.  It dates from the French Mandate and is one of the few historic structures that remain intact in Downtown.  The tower managed to survive the civil war relatively unscathed. Other than the clock...

Navy Pier

Navy Pier

Chicago, United States

Navy Pier is Chicago's most visited attraction, attracting more than 8,000,000 visitors per year.  It was built between 1914 and 1916 and at the time was the largest pier in the world, at more than 1,000m long.  Initially, the pier was to serve as both a port and as a public gathering place, but as cars proliferated the Great Lakes shipping industry declined.  Its popularity fell du...

Corcovado and Christo Redentor

Corcovado and Christo Redentor

Rio de Janeiro, Brazil

Sitting atop Corcovado (710m) is Christo Rendentor, or Christ the Redeemer, the most famous landmark in all of Rio de Janeiro. He gazes out over Rio, open armed and standing tall at 38m and 1145 tons, when lit at night he is visible from every part of the city. The view itself from Corcovado (‘hunchback’ in Portuguese) is spectacular. To get here you can take taxis (who charge a US$20 fee for a re...

Quan Su Pagoda

Quan Su Pagoda

Hanoi, Vietnam

Constructed in the 15th century the pagoda became the headquarters of the Tonkin Buddhist Association in 1934, and today it is headquarters for the Vietnam Central Buddhist Congregation.   Quan Su Pagoda is also referred to as the Ambassador's Pagoda or Chua Quan Su, and is one of the main Vietnamese-styled temples in Hanoi. It houses many finely carved statues, some dating back to the 15th...