Airline

Emirates Airline taps into Bollywood

April 9- Emirates Airline has produced a reality TV show for North America’s Indian communities, tapping into the singing and dancing craze of Bollywood.   Viewers will pick winners of both song and dance sections every week.  Winners receive a cash prize of US$2,010 (Dh7,376), and perhaps a ticket to stardom.  The Bollywood reality show features soloists and dance troupes performing all the head bobbing and shoulder shrugging moves that have made India’s music and film industry such a powerful export. 

“We loved the idea of being able to target such an important segment for our market” said the regional advertizing manager for Emirates.  Austyn Allison, managing editor of Dubai based media and marketing magazine called the reality show a clever marketing strategy.  “If one of the winners gets a song in the charts, then Emirates will get mentioned all over the place.”
 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Kazakhstan's new tourist attraction - fa...
Summer in Turkey...
Taif Season attracts more than 750,000 v...
Featured Sights To See
Deutsches Museum

Deutsches Museum

Munich, Germany

This is Munich’s biggest museum, located on an island in the River Isar. It covers every conceivable aspect of technical endeavour, from the first flint tools used to the research labs of modern industries. Timings: Daily  9.00 – 17.00 Admission: €7.50 adults €5 seniors €3 students Free for children 6 and under Tel: 089-21791   ...

The Cabildo

The Cabildo

Buenos Aires, Argentina

The Cabildo, situated opposite the Casa Rosada is the only surviving government building from colonial times so is worth the exploration, especially if you have an interest in architecture.  ...

The Sao Paulo Zoo

The Sao Paulo Zoo

Sao Paulo, Brazil

A place worth visiting, the Sao Paolo Zoo has over 3,000 different kinds of animals, including several endangered species. The zoo has a lake in its center containing the monkey islands, which must not be missed. Address: Av. Miguel Stéfano 4241, Água Funda, Parque do Estado Tel: 011-5073-0811 Timings: Tuesday-Sunday, 9am-5pm Entry fee: R$10  ...

National Museum

National Museum

Maldives, Maldives

Visiting Maldives, one of the most exciting tourist attractions is the National Museum. An old palace building in the Sultan Park has been converted to house the museum. A large collection of historical objects are on exibit at the museum that portrays the rich past and cultural legacy of Maldives. The museum has on display numerous objects belonging to the Sultans. The vast collection compr...