Airline

Emirates Airline taps into Bollywood

April 9- Emirates Airline has produced a reality TV show for North America’s Indian communities, tapping into the singing and dancing craze of Bollywood.   Viewers will pick winners of both song and dance sections every week.  Winners receive a cash prize of US$2,010 (Dh7,376), and perhaps a ticket to stardom.  The Bollywood reality show features soloists and dance troupes performing all the head bobbing and shoulder shrugging moves that have made India’s music and film industry such a powerful export. 

“We loved the idea of being able to target such an important segment for our market” said the regional advertizing manager for Emirates.  Austyn Allison, managing editor of Dubai based media and marketing magazine called the reality show a clever marketing strategy.  “If one of the winners gets a song in the charts, then Emirates will get mentioned all over the place.”
 

More Airline
New Istanbul airport starts operations
Turkish Airlines launches new cabin crew uniforms
Emirates voted ‘Best Business Airline’ and ‘Best Airline – Long-Haul Holiday’ by Conde Nast Traveller readers
Latest Travel News
UAE carriers join hands to celebrate the...
New Istanbul airport starts operations...
Discover the making of a Royal Bisht - g...
Featured Sights To See
Jamarat

Jamarat

Makkah, Saudi Arabia

These are the devils that were cast into stones. As part of Hajj, pilgrims have to throw seven stones on the 10th, 11th and the 12th of Zil Hajj. They are located around 1.2 km outside Mina. A new super structure consisting of three floors have been placed around the small, medium and large devils, or Jamarats.  ...

Mount Lycabettus

Mount Lycabettus

Athens, Greece

This mountain provides the most stunning view of Athens. A cable car railway takes tourists to the summit.   Timings: Daily 9 A.M- 3 A.M Address: North East of Syntagma Square Admission: 4 EUR [ride to the top] Tel: 210-722-7065  ...

Bayt el-Suhaymi

Bayt el-Suhaymi

Cairo, Egypt

Though this site rarely makes it to the top places to visit list, it is well worth seeing this Ottoman-era house if you want to be taken off the beaten path. The Bayt el-Suhaymi enables visitors to glimpse into the lives of wealthy merchants from the 16th and 17th centuries.   19 Haret Darb el-Asfar, Islamic Cairo Opening hours: Daily 9:00 a.m.- 4:00 p.m....

KLCC Aquaria

KLCC Aquaria

Kuala Lumpur, Malaysia

Located beneath the Kuala Lumpur Convention Center, this aquarium features aquatic life and animals from Malaysia and around the world.  Exhibits include depictions of the Malaysian jungle, from the highlands down to the ocean.  There is also a plentiful collection of reptiles, insects, amphibians, and small mammals (otters, large rodents, etc.).  More than 20,000 animals from 250 d...