In celebration of 85 successful years, Turkish Airlines has unveiled a fresh look with a new uniform for its cabin crew which will begin to be used following the opening of the Istanbul New Airport, the “new home” of the flag carrier airline.
Inspired by many classic elements of Turkish design and culture, the new uniforms incorporate traditional patterns found in artisanal glassware, ceramics and calligraphy with contemporary textures and details. The collection combines shapes and colors found in Istanbul Bosphorus with a new ‘flow detail’, created to symbolize the effortless and dynamic energy flowing through Turkey’s most dynamic city as an intersection between East and West.
The global airline, which flies to more countries than any other, paired up with Milan-based Haute Couturier Ettore Bilotta to create the dynamic new uniform design heralding a new era and brand identity for the national flag-carrier.
Ettore Billotta said, “When I started to design for Turkish Airlines, the first thing that inspired me was Istanbul. This city has been a melting pot for art and civilization for centuries and has a rare richness as a common heritage of many cultures. I wanted to bring elements from traditional calligraphy and mosaics together with the new interpretations of Turkish motifs, which emphasize modern lines, into foulards and ties to reflect a contrast and duality.”
To launch the new look, the national carrier teamed up with globally renowned British photographer and artist, Miles Aldridge to shoot the new Turkish Airlines cabin uniform collection in Istanbul’s unique spots.