Apkujong is the fashionista haven of Seoul. Situated in the Kangnam area, it has several upscale department stores and funky boutiques almost everywhere you look. The Singsegae department store here, near the JW Marriot, is very popular. There is an underground mall in B1 of the bus station at the Express Bus Terminal Station there and is a great place for the fashion conscious as is the Hyundai Department Store, which is at the foot of the Donhgo Bridge. The Galleria is also a very famous department store there.
Near the Galleria, you can find international boutiques such as Prada, Gucci, Armani, Louis Vuiton, etc.