This event is held annually. It started in 2001 and actually takes place in Karachi where this initiative was born. More recently the festival has travelled to Lahore as well. The festival showcases the art of film making and new and upcoming artists are presented here. The audience has been growing in strength since its inception and a panel of judges deliberates the winner of each award. Over 40 countries participate in this event and both local and international films are screened.